...to understand technologies, you've got to pay attention to how technologies fit into people's lives, and how they affect patterns of behavior-- not just what they're intended to do... apparently, while DVR (digital video recorder) users fast-forward through commercials, they watch more hours of TV, so it may all be a wash.
Even though nine out of 10 people with digital video recorders say they usually fast-forward through commercials, broadcast executives argued...that doesn't mean the death knell for advertisers.
People with DVRs watch more television, and even if they zip through ads, they notice them...
blog post | Institute for the Future
~Wishful thinking by the broadcast executives?
But I liked the reminder by the IFTF blogger of how inventions have unintended consequences.