A radio station has sold the naming rights to its newsroom, sparking some concern that advertisers had crossed a line that could influence news coverage.
The WIBA newsroom in Madison will be known as the Amcore Bank News Center... “What listeners will hear on air is something like, ’Now from the Amcore Bank News Center'...
story via Unknown News
~Now from the Cieciel News Bunker: This makes perfect sense. Sometimes on AM radio whole seconds can pass while brand names are not being broadcasted.
As for possible confusion about the news being an advocate for corporate rather than the publics' concerns, why deny the obvious?