>from an e-mail...
"Baudrilliard ahoy! I just watched the evening news and they were, hold on, announcing the winner of the yearly BEST TV COMMERCIAL OF THE YEAR award. That is: people excitedly voting which piece of consumerist propaganda they THOUGHT WAS THE MOST FUNNY to them! And the evening news reporting the whole GALA! YES, WE LIKED YOUR COMMERICAL THE MOST! WE WERE LAUGHING OUR HEADS OFF!" D.
~Diederick's a consumer of Old Europe's cultural products. This could never happen in America. American consumers are too much in awe of their media. Moreover American news-outlets would never dare offend potential advertisers by reporting something like this.
Diederick again: "That is to say: people vote for being entertained by commercials. They choose the guys that are paid to fool them into buying products for reasons of thinking this is an altogether funny situation.
Baudrilliard I: The product is not hailed but the commercial, the spectacle, the act of tricking the consumer by reducing the product and its consumption to a funny experience.
Baudrilliard II: The news, formerly about products and productivity, now report on commercial envelopment of such things, the total engulfment of such.
Baudrilliard III: the actual consumption is in fact that of the commercial envelopment, the product itself is taken as a bonus, something that runs after the fun but never quite makes it, something that is "also" there, a necessity to keep the show going. Beyond hedonism: The fun precedes the funny. D.
>maybe related AdAge's TEN 2005 ADS AMERICA WON'T SEE (registration required)
Posted by Cieciel at December 22, 2005 09:57 AM