March 26, 2006

Google's Wi-Fi Privacy Ploy

Dozens of communities large and small, in red states and blue, are either planning or currently constructing Wi-Fi systems. Community leaders...recognize that creating a citywide Wi-Fi zone is not only vital for economic development and public safety but helps insure that Americans who can't now afford digital communications on their own can also tap in to the riches and convenience of the Internet. But there is no such thing as a free digital lunch.

Consumers and public officials should have no illusions that what is being touted as a public benefit is also designed to spur the growth of a mobile marketing ecosystem, an emerging field of electronic commerce that is expected to generate huge revenues for Google, Microsoft, AT&T and many others. Soon, wherever we wander, a ubiquitous online environment will follow us with ads and information dovetailed to our interests and our geographic location.

Unless municipal leaders object, citizens and visitors will be subjected to intensive data-mining of their web searches, e-mail messages and other online activities are tracked, profiled and targeted. The inevitable consequences are an erosion of online privacy, potential new threats of surveillance by law enforcement agencies and private parties, and the growing commercialization of culture.

article | The Nation

~Big Brother, Big Sister and their marketing friends need to know what you and your machines are looking at.

>not related: Intrusion Detection Systems Lab Publications

Posted by Cieciel at March 26, 2006 07:44 AM