Some of the top Australian female golfers posed for a racy calendar designed to support breast cancer research - only to have the breast cancer charity withdraw its support of the calendar.
The calendar, due out on Nov. 25, was more than halfway through its print run when Sue Murray, the general manager of the NBCF,(National Breast Cancer Foundation (NBCF) of Australia.) changed her mind. The calendar was too racy, she said. Murray said she was concerned that the "perfect breasts" on (partial) display in the calendar photos would be "too confronting" for women who had lost their breasts to mastectomies.
The NBCF withdrew its support, and that initial print run of calendars had to be destroyed in order to remove the charity's logo.
(Australian golf pro Jenny) Sevil said that the NBCF was well aware of the revealing nature of some of the calendar photos throughout the process, and expressed surprise at the NBCF's move.
But the calendar goes on - and is likely to sell more copies as a result of the contretemps, thereby producing more money for its charities.
~This is simply a marketing ploy; NBCF's doing Seville et.al. a favor?
Posted by Stubbornson at November 29, 2006 02:59 PM